Saved Places 

🤔 Problem : The saved place function underused and difficult to navigate in Google Maps Mobile.

💡 Solution : Introduce a ‘one-tap’ save that allows a user to save more efficiently

🧰User Testing Figma iOS

Background | The xGMM client does not currently offer a way for users to save places in one tap. While only a small percentage  of users currently have any saved places, we know that users of the Saved Places tend to have higher retention rates with GMM. 

Research goals | The testing aims to understand how users respond to different one-tap flows, how they are currently saving in other products, and their preferred saving methods.and to the point.

Foundational Questions

  • Have participants created a list in your saved places?

  • How many places do participants currently have saved?

  • How do participants typically save content?

  • Do participants typically want to save to a pool or to a specific list?

  • What does participants ideal save flow look like?

  • What happens after participants save content?

  • Do participants have trouble recalling lists they saved to?

Of the three variants (Production, Option A, Option B) do participants have a prefered design? Why?

What pain points do participants identify in each design?

Following planning the research, I conducted a landscape audit to analyze the industry standards.

[Portfolio] Saved Places (1).png
[Portfolio] Saved Places (2).png
[Portfolio] Saved Places (4).png
[Portfolio] Saved Places.png
[Portfolio] Saved Places (3).png

Creating concepts + User Testing

Currently in product

💡 Key Insights

Option A

Option B

  • Key Insights

    ✅ Participants like the control

    ✅ Participants like being able to see all list options at once

    ❌ Some participants find the flow to be unnecessary, they want to save things more quickly

  • Key Insights

    ✅ Participants like the control

    ✅ Participants like being able to see all list options at once

    ❌ Some participants find the flow to be unnecessary, they want to save things more quickly

  • Key Insights

    ✅ Similar to other products ppts save in (e.g, social media)

    ✅ Participants feel secure knowing exactly where to find the saved places

    ✅ Participants want to save to a specific list immediately

    ❌ Concerned about finding places that have been saved later, saved by categorizing when needed

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Transforming the saved places section of google Maps may increase usage.

Current design of saved places

The redesign allows users to engage with their saved content, and smartly curates suggestions that are specific to the user’s behaviors

The ability to customize saved places on the map makes the product more usable and desirable.